Maiyo is a London based lifestyle brand founded by Roxanne. After spending a long summer in Brazil exploring, her love for swim and beachwear grew! Her background in fashion marketing and design and honouring her skills at fashion houses Net-A-Porter, Harrods and Moschino, this helped her to find a gap in the market and the urge to fill it!

Roxanne has always loved mixing her wardrobe with matching the old with the new. Being a big vintage hunter and although appreciating the beauty of clothing being past through the years, swimwear was one of those that was a little more tricky and then came the idea of vintage inspired swim and beachwear.

Crochet soon became our signature with flattering shapes and block colours, mixing tonal shades to create looks. It soon became clear that there was a need for swimmable accessories to elevate peoples swimwear.